Privacy Policy
Introduction
Utah Basement Finishing (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website utbasementfinishing.com or contact us for basement finishing services.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide when you:
- Submit a quote request or contact form
- Call our office or request a callback
- Sign up for our email newsletter
- Communicate with us via email, phone, or text
This information may include your name, email address, phone number, home address, and details about your basement finishing project.
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide basement finishing quotes
- Schedule consultations and manage your project
- Send project updates and follow-up communications
- Improve our website, services, and customer experience
- Analyze website traffic and marketing effectiveness
- Comply with legal obligations
Third-Party Services
We use the following third-party services that may collect data:
- Google Analytics — We use Google Analytics to understand how visitors interact with our website. This data is aggregated and anonymous. Google Privacy Policy
- Google Ads — We use Google Ads for online advertising. Google may use cookies to serve ads based on your prior visits. Opt out at Google Ad Settings.
- CallRail — We use CallRail for call tracking to measure marketing effectiveness. Calls may be recorded for quality assurance. CallRail Privacy Policy
- ProForms — Our contact and quote forms are powered by ProForms. Submissions are transmitted securely. ProForms Privacy Policy
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
Data Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information only:
- With service providers who assist in our operations (subject to confidentiality agreements)
- When required by law or to comply with legal process
- To protect our rights, privacy, safety, or property
Data Security
We implement reasonable security measures to protect your personal information. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
Your Rights
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications at any time
To exercise these rights, contact us using the information below.
Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy, please contact us:
- Phone: 801-515-3473
- Email: [email protected]
- Online: Contact Form
Effective Date: March 2026